DIRECTOR OF DIGITAL MARKETING
Company: AlphaGraphics and PostNet Headquarters
Location: Littleton
Posted on: October 19, 2024
Job Description:
With headquarters in Lakewood, Colorado, and colleagues from
Milan to Brazil, this is truly a global team of innovators
passionate about helping others realize their entrepreneurial
dreams. We are a fast-paced bunch and openly collaborate across all
departments. We take pride in doing our best work together and
mostly we love celebrating our successes as a team.
To be considered for an interview, please make sure your
application is full in line with the job specs as found below.
As an established market leader in the Design, Print, and Shipping
space, we empower our network of owners to build upon
AlphaGraphics' and PostNet's demonstrated recipe for success and
continuously push the creative boundaries for our end
customers.
Reports to: Senior Director of Marketing
Salary Range: $120,000-$130,000
We are seeking a dynamic and results-driven Director of Digital
Marketing to develop and oversee strategic initiatives that enhance
our digital presence while driving brand awareness, engagement, and
lead generation for the AlphaGraphics and PostNet brands. The ideal
candidate is a forward-thinking, technologically minded leader with
the ability to inspire and guide digital marketing team members in
executing strategies that achieve business objectives and deliver
measurable results.
Key Responsibilities
Digital Strategy:
- Develop and implement comprehensive digital marketing
strategies to optimize and improve both brands' digital presence on
the national and local levels.
- Lead the creation and execution of multi-channel digital
marketing campaigns, ensuring alignment with brand goals, audience
needs, and business objectives.
- Define the system standards for digital marketing for our
franchise networks, creating a framework for implementation and
compliance.
Team Leadership:
- Lead, mentor, and develop a high-performing digital marketing
team, fostering a culture of innovation and collaboration.
- Oversee the implementation of digital marketing strategies and
programs, including both national and local content creation and
optimization, online listings and off-site SEO, digital
advertising, and more.
- Grow and develop the Digital Services team, providing
best-in-class support to franchisees and helping them implement
local digital marketing programs.
- Set clear performance expectations for team members, conduct
regular reviews, and provide constructive feedback to drive growth
and accountability.
- Leverage the latest tools and technologies to automate workflow
and improve team efficiency.
Analytics and Reporting:
- Utilize analytics tools to track and assess the performance of
both national and local digital marketing efforts.
- Build and maintain digital marketing reports for key
stakeholders.
- Effectively use attribution modeling and conversion metrics to
demonstrate campaign performance and ROI.
Presentations and Training:
- Regularly present performance updates, campaign results, and
insights to leadership, providing clear and actionable
recommendations.
- Interact professionally and knowledgeably with key stakeholders
and partners.
- Oversee vendor relationships related to digital marketing
programs.
- Understand and address the requirements of national marketing
initiatives, presenting appropriate data and raising the digital
marketing acumen of our franchise network.
- Use your expertise to support the development of training
materials in the ever-evolving digital marketing space.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital
Marketing, Business, or a related field.
- Demonstrated excellence in digital marketing and the ability to
create digital marketing strategies that drive results.
- Prior experience in a leadership role.
- Understanding of small business operations and franchise
industry marketing is beneficial.
- Knowledge of the latest digital marketing trends, tools, and
technologies, with the capacity to leverage and adapt to new
tools.
- Expertise in web analytics tools for data interpretation, e.g.
Google Analytics, Looker Studio, Power BI.
- Knowledge of SEMRush, AHrefs, or similar SEO software.
- Excellent organizational and project management skills to
manage multiple tasks efficiently.
- Strong problem-solving skills and attention to detail.
- Self-motivated and able to work both independently and
collaboratively in a fast-paced environment.
- Certifications in digital marketing, if available.
This role will be posted until 11/30/2024.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated.
The posted positions are offered by individual franchisees who
interview, hire, manage and pay the employees hired for positions
in a specific local location (center) through their specific
business.
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Keywords: AlphaGraphics and PostNet Headquarters, Littleton , DIRECTOR OF DIGITAL MARKETING, Executive , Littleton, Colorado
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